Friday, 27 February 2015

Change in Artist

As we were developing further into the filming process of our coursework we realised that we need an actress to star in our music video that is available at any time. This is particularly important if we wanted to re-film any of the shots. The person that we had originally chosen to star in our music video was not always available to do so. Therefore we decided that in order to ensure our artist was available, we thought that it would be appropriate for one of the groups members to take the leading role. As a result of this I am now starring in the music video. I am glad that as a group we made this decision sooner rather than later as it means we now have to adjust some of our previous filming. If we had made this decision later in the process it could've set us back further.

Image of artist 
Above is an image of how I am going to be presented in parts of the music video. We wanted to still follow a similar image idea as before. Therefore we are continuing to use a young looking artist so that she can relate to our target audience. We also wanted the artists hair and make up to be an iconic feature within the video. This is because for some of our shots we are planning on using close ups, therefore her features need to stand out. As our new artist does not have particularly long hair we decided to tie it up in some of shots to create an illusion that it is longer then it actually is. As well as this we added the plait through the fringe to make it appear more interesting.

Moreover, the artist is also continuing to wear quite a dark lipstick as we want the artists lip colour to be fitting with the dark mood of the video. Furthermore, we think that it if the artist is wearing a bold lipstick it will focus our audiences attention on her lips during the lip syncing scene.

Finally, you can see in the image above that the artist is wearing dark clothing. This is because we also want the artists clothes to be representative of the narrative of the video. Although we are planning on having more than one costume change throughout the video. As generally most professional videos display the artist in more than one style.

In conclusion, I think that we have made an effective decision by changing the artist to ensure that we can be as successful as possible. I am also pleased with the overall image that we have created for our artist as I think that it is very fitting towards the lyrics of the song and the narrative that we are tying to create. 

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