A2 Media Coursework: Royals - Lorde (Music Video) - Analysis

One of the things that I particularly like about this music video is the opening. I think that the establishing shot is effective in setting the scene for the rest of the music video. I also like the use of titles and think that they are effective in letting the audience know who the artist and what song it is. In some of the other music videos that I have watched whilst carrying out my research they have not used titles therefore I think that it is effective that this group have done so as it makes it instantly appear as something different to begin with. 

I think that some of the shots used throughout the video are very effective. An example of this is the shot of the water dripping out of the tap as it is in time with the beat of the track. Even though this is a simple shot, I think that it has the ability to keep the audience interested. 

furthermore, I think that it is effective that the group have used a range of different locations as it keeps the video interesting and the audience are more likely to want to continue watching to see how the narrative develops. 

However I think some of the negative things about this music video is that there is no lip syncing involved. Therefore the group is unable to display their full range of skills. For my own coursework I am planning on having a large amount of lip syncing in order to display a large amount of skill.  I think that lip syncing is a vital skill that needs to be displayed in the coursework therefore even though the shots within this video are very good and creative, I think that the video could be a lot better by including the lip syncing aspect.

As well as this there is no use of visual effects used throughout the video. By this I mean that there are no split screens. Although this is not a necessary requirement in a music video I think that after a while this music video has the potential to become disengaging to the audience as there is no change in sequence.

In conclusion I think that the shots used within this music video are inspiring to our group for when we come to create our own coursework as they are quite creative. However I think that there are little things that could be added to this music to make it more interesting for the audience, which I have already mentioned previously.