As part of my research I have watched a real music video and created a timeline of the conventions that you would expect to find in a professional music video. The video that I watched as part of my research was Sam Smith - I'm Not The Only One. This is a narrative style video that is about a woman that is aware that her husband is having an affair.
The artist, Sam Smith does feature in the video as he does a performance piece where there is lip syncing involved. Although the majority of the video is a narrative. The video showing a male and two female actors who mirror the idea created in the lyrics.
The conventions used within this music video are the use of lip syncing. This is an important aspect to have within a professional music video as it displays a high level of skill. For our own coursework we are going to use lip syncing in order to make the video appear professional. Another convention used within this music video is the use of repetition. Throughout the video it cuts back and forth between the performance of the artist and the story line. Therefore this is a repetitive aspect. This is effective because the repeated lyrics therefore match the sequence.
The ending of the video is also another convention. This is because it sums up the narrative. However the ending of the video is also quite unclear for the audience as they are not sure whether the character is going to stay in the unfaithful relationship or leave her partner.
Overall I think that this is an effective music video because it displays the typical conventions that you would expect to see in a music video. One of the aspects that I particularly like about this music video is that it has included both a narrative and a performance. The use of these two different techniques is able to keep the audience interested, as they are able to follow a story line but also see the artist themselves.
The artist, Sam Smith does feature in the video as he does a performance piece where there is lip syncing involved. Although the majority of the video is a narrative. The video showing a male and two female actors who mirror the idea created in the lyrics.
The conventions used within this music video are the use of lip syncing. This is an important aspect to have within a professional music video as it displays a high level of skill. For our own coursework we are going to use lip syncing in order to make the video appear professional. Another convention used within this music video is the use of repetition. Throughout the video it cuts back and forth between the performance of the artist and the story line. Therefore this is a repetitive aspect. This is effective because the repeated lyrics therefore match the sequence.
The ending of the video is also another convention. This is because it sums up the narrative. However the ending of the video is also quite unclear for the audience as they are not sure whether the character is going to stay in the unfaithful relationship or leave her partner.
Overall I think that this is an effective music video because it displays the typical conventions that you would expect to see in a music video. One of the aspects that I particularly like about this music video is that it has included both a narrative and a performance. The use of these two different techniques is able to keep the audience interested, as they are able to follow a story line but also see the artist themselves.
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