Research into magazine adverts

Before creating our own magazine advert I thought that it would be a good idea to research into professional artists to see how they have advertised and marketed their own work. One of the important things that I found out whilst researching into adverts was that they tend to carry over the same image from the album cover onto their advert. This is an important aspect to remember as it links all of the products together.

One of the magazine adverts that I have looked at is for Arctic Monkey's album. They are a good band to research into as they as also owned by Domino Record label and therefore appeal to a niche target audience. However Arctic Monkeys challenge this convention as they have began to appeal to a mass target audience.

One of the very important aspects of this magazine adverts, is the artists name. It is clearly displayed in large bold font at the top of the advert. This is a key factor to remember when creating my own magazine advert as we want the artists name to capture the audiences attention.

As well as this, I like the colour scheme that has been used and how the white font is a complete contrast to the black background.

I like the simplicity of this magazine advert. However I do think that in order to be improved it could include some more information. Such as where the album is available is to buy.  This is important to remember when creating my own magazine advert, that I include all of the relevant information. 

Another magazine advert that I have looked at is by Jessie J. I chose to look at Jessie J because she appeals to a similar target audience to my artist which is 16-24 year olds. As well as this she is a female artist. One of the stand out features of this advert is the artists name. Everything else within the cover is quite dull, however her name is displayed in gold font to signify that she is the star.

One of the things that I like about this advert is that the same image has been carried over from the album cover. This therefore ties all of the products together. This is something that I will consider doing for my own advert as I want my artists image to link together.




Furthermore, I looked at the band You Me at Six to see how they represented their magazine advert. One of the things that I like about this cover is the interesting background that is featured. I think that this is an interesting aspect as it instantly grabs the audiences attention and draws you in, unlike the two previous adverts that I have looked at where the background is quite plain. 

Another thing that I like about this magazine advert is that the date of the albums release is displayed in very large font at the bottom of the advert, It also lets the audience know that the album can be brought in CD form or downloaded.  I think that it is effective that this information is displayed in large writing on the page, as this is the whole point of the advertisement. Therefore for my own magazine cover I will consider doing the same. 

Finally, I looked at a magazine advert that was advertising one of the Killers. One of the aspects that I like about this magazine advert is that it displays some of the songs that are featured in the album. I think that this is an important advertising technique. as it draws the audience in to purchasing the album. This is a technique that I will consider using when  creating my own magazine advert. 

Another thing that I like about this magazine cover is the overall layout. I like that the  bands name has been displayed in bold font at the top of the page and all of the crucial information is at the bottom of the page.  This is a layout that I will consider using when creating my own advert. 

Overall, there are aspects of all of these magazine adverts that I like and I will try to incorporate some ideas from all of the adverts into my own work. I think that this research was effective as I was able to develop a greater understanding of what is required in order to create a successful magazine advert and ensure that we add the right information so that to appeals to our target audience and makes them want to purchase our product.