Digipak

As we have started to look into creating our own digipak it is important that we have a basic template of what to follow. In order to do so I have looked at some images on Google in order to gather a greater understanding of what is expected. This is displayed below:

I think that it will be easier to create our digipak if we follow a guideline. Therefore I am going to use the images above as a template for our own coursework. I think that this simple research has been useful to us as a group as it has helped me to gather an idea in my head of what the expectations for a digipak are, this is important as it is different to a CD cover. 

As well as this it is important to look at some professional digi paks to see how other artists have styled their work.  An example of one of the professional artists that I have looked at is Taylor Swift, I decided to look at her because she appeals to a similar target audience. 

The image above displays the backing of Taylor Swift's digipak. This backing shows the list of songs featured on Taylor Swifts album and the information that is needed on the back cover. For example the record label that produced her album and the bar code. I think that this digipak is effective because it clearly displays an image of the artist on the backing and it is likely that this is exactly what her target audience want to see. As well as this, the font that displays the songs featured on the album is also very clear and easy for the audience to understand. 

It is important that when creating our digipak we consider all of the crucial information that needs to be displayed on the back cover. It is also important that we make sure we display the correct images throughout the cover, in order to make our product as appealing as we possibly can.