Fonts

I have began to gather some ideas of what I want our digipak to look like. It is important that as a group we spend time deciding on the style of our digipak as this will become a reflection of our artist and her work. 

The image above shows some of the fonts that I have been looking at and have considered using. One of the fonts that I particularly like is the last one. I like this font because it is simplistic and is easy to read, where as some of the other fonts are quite complex which could potentially make it difficult to advertise our artist, as some audience members may struggle to read the font. An example of this is the fourth font.  

I think that we should use more than one font throughout our digipak In order to make it appear interesting. For example we should a different font for the title of the album to the list of songs on the back cover. I think that we should do this because this is often reflected in professional artists work. Moreover if we was to use the same font throughout, it could become repetitive and therefore it would be not be eye catching on the shelf for our target audience to pick up. 

Overall I am pleased with some of the fonts that I have found, although I think that further research is needed in order to find the ideal font. for our digipak. As well as this, it is important that we gain audience feedback to ensure that our target audience are interested in purchasing the product.