In order to gain some additional information about my target audience, I decided to create a questionnaire that I would give to them. I have previously shared a post containing the questions that were on the questionnaire. Since then I have received the results from the questionnaire.
One of the things that I found out from my questionnaire is that people normally watch the accompanying music video to a song that they enjoy listening to. Peoples main reasons for doing this is out of interest. Therefore this result shows that often the artists song has to be good because people listen to that first and then view the video at a later date to see how the artist has visually represented the lyrics.
As well as this, I also found that our target audience also prefer to listen to R&B and Pop. This is important information to know because it means that we are able to fit a song that falls into this genre of music. As there is no point in choosing a song that is not appealing to our target audience as it means they are less likely to want to watch the music video.
I also found that it varies how many times our target audience chooses to watch a music video. Some people prefer to watch the video just once so that they can visualise the storyline behind the song, where as other people watch the video several times, particularly if they find the video interesting.
Overall, I think that the questionnaire that I created was useful to our audience research. Particularly because it helped us decide on our final song choice, which is Disturbia - Rihanna as this falls into our target audiences preferred genre of music. If I didn't create the questionnaire I would be unaware of what our target audience prefers to listen to and as a result of this we may have chose a song that was unappealing.
If I was to recreate this questionnaire I would add more questions, as the more information we can collect about our target audience the more likely we are to appeal to them successfully. As well as this, I would add more answer options on some of the questions as I think that some of them are quite limited in terms of what the audience can reply with. In contrast to this, I do think that I created a good amount of opened and closed questions as I gave my audience the opportunity to explain some of their answers.
I also found that it varies how many times our target audience chooses to watch a music video. Some people prefer to watch the video just once so that they can visualise the storyline behind the song, where as other people watch the video several times, particularly if they find the video interesting.
Overall, I think that the questionnaire that I created was useful to our audience research. Particularly because it helped us decide on our final song choice, which is Disturbia - Rihanna as this falls into our target audiences preferred genre of music. If I didn't create the questionnaire I would be unaware of what our target audience prefers to listen to and as a result of this we may have chose a song that was unappealing.
If I was to recreate this questionnaire I would add more questions, as the more information we can collect about our target audience the more likely we are to appeal to them successfully. As well as this, I would add more answer options on some of the questions as I think that some of them are quite limited in terms of what the audience can reply with. In contrast to this, I do think that I created a good amount of opened and closed questions as I gave my audience the opportunity to explain some of their answers.
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