Artists image

An artists image is a very important factor in ensuring that they are successful. As part of our research for our own artist I have carried out some research into artists that are currently in the top 40 to see how they have become a success and how their image can potentially add to their success.

One of the artists that is currently in the top 40 is Taylor Swift. Taylor Swift has her own image as an artist. Taylor Swift has had iconic blonde hair ever since she started her career and she continues to do so. This therefore has become a part of her image, as some artists try to change their hair style too often. As well as this, Taylor Swift often wears red lipstick as shown in the above image. This therefore has become part of her image as well. Moreover, Taylor Swift is also well known for not being a very good dancer. Although this could be considered as a flaw in her career, Taylor Swift has played on this image by creating dance tracks such as "Shake it Off" to display to her target audience that she is not bothered by this factor.

Another artist that is currently in the top 40, is Ella Henderson. Ella is a very young upcoming artist at just the age of 18. Ella Henderson was a contestant on 2013 X factor series. Although she did not win the show she has gone on to release a number of tracks since that have made it into the charts, such as "Ghost". Even though Ella has not been in the music industry very long she is already starting to create her own image as an artist. I personally think that Ella's image is similar to Adele's. This is because she is represented as very sophisticated, yet simplistic. 

Moreover, Ariana Grande has also been in the charts a lot recently and has reached great success stemming from her career as a child starring in a Nickelodeon TV show. Ariana Grande is aged 21 however as you can see from the image above, her image as an artist still represents her as someone quite young and innocent to appeal to a younger audience that would've watched her when she starred in the TV show. Also, Ariana Grande's hair style has become quite a large part of her image as her audience recognise her by her half up, half down hair style. 

In conclusion, After looking at these different female artists, it has given me a greater understanding that an artist's image is very important to them. Something as simple as a make up look or hair style can easily became recognisable to an artists target audience. Therefore I have learnt that we do not necessarily need to over complicate our own artists image in order to make her stand out. We only need to make minor changes to our artists look so that they she something within her style that is unique to her.