Institutional Research

There are different industries that are used to represent different artists. Some artists are part of an independent record label where as others are part of a major record label whether that be British or American. 

Many artists begin their career as part of an independent record label and then go on to work with larger companies once they have established a larger fan base. An example of an independent record label is Domino. Some of the artists that would with this company include Arctic Monkeys and Blood Orange.
Independent record labels have less financial backing to help their artists. This means their artists do not always receive the same perks that a larger company would. For example they might not release as many music videos as this is a costly procedure. Therefore it is more difficult to get noticed in the charts.

In comparison to this there are also Major record labels. These companies tend to dominate the charts with their artists. This is because they have the financial resources to make sure their artist is a success and are also able to make technical music videos. Examples of major record labels include Columbia Records, Universal Music Group and Warner Music Group. Some of the artists that these companies work with are Beyonce, Adele and Pharrell Williams.  As you can see these are very well known artists who have had a number of successes in the charts. This is because they are receiving the financial backing needed to target a global audience. For example they appear on TV shows such as the BRITS.

For our own artist, Alexa Rose, it is important that we decide what type of record label we would like her to work with. As she is an upcoming artist it would make sense for her to be part of an independent record label as she builds up her fan base. However we could work with a major record label to ensure that she has a successful career.  Although artists from an independent record label can also have great success, Arctic Monkey's are a great example of band that have been able to break the mould.

I have decided that our artist, Alexa Rose, is going to be part of an independent record label. This is because she is not a major star and it is therefore unlikely that a major record label would work with. It is important for her to establish herself in the music industry first.