Copyright is the legal right given to the creator of the original piece of work. These rights give the person the control over their product and who can use it and reproduce it. For example a photographer owns the rights to his photographs.
When creating our music video it is important that we have the permission from the owner of the song to use their material to create our own video. As a result of this I have had to email the record label that Rihanna is owned by to ask if we are allowed to use their song. Without this permission we would not have the right to use her material for own our purposes.
Below is a print screen of the email I sent to Def Jam music label, which is the label that owns Rihanna's music. It was important as part of copy right rules that I asked for permission to use the song before I proceeded to film the video. As you can see in the email below I have stated what I plan on using the song for and that if the company does not reply to my email I will assume that permission has been granted for me to use it.
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