One of the main purposes of a music video is to promote the artist and their single. As we continue further into the digital age the narrative of music videos is becoming increasingly important in order to make not only your target audience want to watch the video but also people outside of that. Artists nowadays are constantly trying to spark up attention about their music and get the public talking. One of the best ways to do this is visually through the use of a music video.
One band that I have noticed that are constantly trying to stand out visually is One Direction. I have found that their music videos are often quite different to other artists in order to make people talk. An example of this is when they made the video to Best Song Ever. Within the video they had themselves styled as other people such as the director talking to the boys about them creating a new video. This is very different to how most artists portray themselves in their music video and therefore made people outside of their fan base watch the video as it got people talking. It is also proving to be a success as their fan base is constantly growing and they are becoming increasingly popular with different age groups and cultures.
Moreover, the narrative to a music video can also provide a greater understanding of what the song is about. When the target audience first listen to a song they might not necessarily understand the meaning of the lyrics. However when you visually watch the lyrics on screen it could help you to understand what the artist is trying to portray.
As well as this, the purpose to a music video is also to entertain the target audience. More often than not you will watch a music video more than once particularly if it has an interesting story line. The use of the target audience watching the video several times could also help with the sale of the single. Furthermore, when you watch a music video on sites such as YouTube it often displays other videos and tracks by the artist, therefore promoting the sale of their whole album.
As you can see from the above points, music videos are extremely important in terms of marketing and promoting an artist especially in todays society when people are able to access media on many different platforms it means that the target audience are becoming more and more interested in the visual side of music. The majority of artists in the charts will release more than one music video to their current album in the hope of expanding their audience.
In conclusion, after writing up this post I have gained a greater understanding of why music videos are so important in the digital age and has encouraged the development of my own.
As well as this, the purpose to a music video is also to entertain the target audience. More often than not you will watch a music video more than once particularly if it has an interesting story line. The use of the target audience watching the video several times could also help with the sale of the single. Furthermore, when you watch a music video on sites such as YouTube it often displays other videos and tracks by the artist, therefore promoting the sale of their whole album.
As you can see from the above points, music videos are extremely important in terms of marketing and promoting an artist especially in todays society when people are able to access media on many different platforms it means that the target audience are becoming more and more interested in the visual side of music. The majority of artists in the charts will release more than one music video to their current album in the hope of expanding their audience.
In conclusion, after writing up this post I have gained a greater understanding of why music videos are so important in the digital age and has encouraged the development of my own.
Well written Ellis, but try and illustrate your blog posts with more links and images in particular to highlight points made.
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