It is important that whilst creating our music video and other products to accompany it such as the Digipak and magazine cover, that our artist has their own unique image. This is so that they will become identifiable with the target audience. Therefore they must have their own style as an artist.
Our artist will be a female and she will also be quite young. We decided that our artist should be within the age range of our target audience which is 16-24 year olds. This is so that the target audience can identify with the artist and her image. The artist that we chose will be aged 20, meaning she fits perfectly within the age range category.
Our artist will be a female and she will also be quite young. We decided that our artist should be within the age range of our target audience which is 16-24 year olds. This is so that the target audience can identify with the artist and her image. The artist that we chose will be aged 20, meaning she fits perfectly within the age range category.
Above is an image of our chosen artist. We decided to use this person because we think that she will appeal to our target audience. This is because she is young and attractive. One of the things we that particularly like about using this person as our artist is her hair style. This is because her hair is naturally curly and therefore it is quite different, meaning our artist already has part of her image created for her. As well as this, because our song choice is about a person going crazy after a break up, it will be easy for us to style our artists hair into looking slightly wild to fit the mood of the video.
It is also important that our artist has a name that our target audience can identify her with. We must ensure that our artists name is memorable and not too long. Otherwise this could affect marketing. Therefore this is something that we need to decide as a group in order to ensure success.
Overall I am very pleased with our chosen artist. I think that she will appeal to our young audience of 16-24 year olds because of her being quite young herself. As well as this she is attractive, meaning she will appeal to both a male and female audience.
It is also important that our artist has a name that our target audience can identify her with. We must ensure that our artists name is memorable and not too long. Otherwise this could affect marketing. Therefore this is something that we need to decide as a group in order to ensure success.
Overall I am very pleased with our chosen artist. I think that she will appeal to our young audience of 16-24 year olds because of her being quite young herself. As well as this she is attractive, meaning she will appeal to both a male and female audience.
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