As I am planning on recreating a music video to a female artist I thought it would be a good idea to watch a professional video by a female artist that also follows the theme of love and heartbreak. You Belong With Me is one of the first music videos released by Taylor Swift and it currently has over 300 million views on YouTube, therefore there must be something successful about the music video to interest such a huge audience.
This music video follows a narrative structure, which is about a young girl who has fallen in love with her best friend but she has to watch on whilst he is with someone else. However the video does end happily with Taylor's character ending up with the boy.
One of the things that I think is particularly clever about this music video is that Taylor Swift has targeted her audience very well. She is aware that many young girls might have experienced something similar to this in the past and can therefore relate. I think that this makes the target audience more willing to watch the music video if they can place themselves in the situation. As well as this, Taylor Swift has ended the video in a positive light as the character ends up with the boy. Therefore this gives the target audience hope that they will have the same success.
This music video follows a narrative structure, which is about a young girl who has fallen in love with her best friend but she has to watch on whilst he is with someone else. However the video does end happily with Taylor's character ending up with the boy.
One of the things that I think is particularly clever about this music video is that Taylor Swift has targeted her audience very well. She is aware that many young girls might have experienced something similar to this in the past and can therefore relate. I think that this makes the target audience more willing to watch the music video if they can place themselves in the situation. As well as this, Taylor Swift has ended the video in a positive light as the character ends up with the boy. Therefore this gives the target audience hope that they will have the same success.
The music video also displays a lot of close ups of the artists face, I think one of the reasons for doing this is so that the audience can see the unhappiness of the character and sympathise with her. This is something to consider when we create our own music video as we are also following a theme of heart break therefore we should make sure that you can always see the characters facial expression.
Another thing that I like about this music video is how the characters are styled in certain colours to represent their personality/character. For example Taylor's character is styled in white to represent innocence where as the other female in the video is wearing red to display that she is the enemy and manipulative girlfriend.
Overall I think that this video is successful. The artist has not used many visual effects such as split screens, they have kept it very simple. As mentioned previously I think the one thing that makes this video so successful is the relatable storyline. Therefore this research has made me aware that the narrative of the video is just as important as the effects that appear on screen.
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